Join the Excitement at SMX London
Search Engine Land’s SMX London event is the ultimate gathering for SEO and SEM enthusiasts. On May 23-24, indulge in a strategy-filled agenda filled with over 40 influential speakers, keynotes, and more. Whether you’re involved in SEO, SEM, PR, social media, or any customer-focused activity, attending this event can greatly benefit your work and your organization’s success.
Looking to enhance your knowledge? SMX London offers a variety of tracks packed with sessions on:
- Search marketing topics covering search advertising, SEO, technical SEO, analytics, and more.
- The latest actionable tactics to immediately enhance your campaigns.
- Sessions tailored for all skill levels, from novice to expert.
There’s something for everyone at any given time!
You’ll walk away with practical techniques you can apply right away to boost your marketing campaigns. SMX London serves as the essential guide for navigating the dynamic realm of search marketing.
If this piques your interest, explore my detailed overview of SMX London and register today to enjoy significant savings on on-site prices.
The New Era of SEO
The landscape of SEO has evolved far beyond tweaking on-page elements or building links. With the rise of machine learning and substantial algorithmic changes, effective SEO today requires staying informed. Our SEO sessions are crafted to ensure you achieve online marketing success:
- Advanced Mobile Pages (AMP): The Next Generation
- Cutting-Edge Technical SEO Strategies
- Future-Proofing Your SEO Fundamentals
- Bridging SEO & Social Media
- SEO for Google’s Mobile-First Index
Plus, there’s a special session titled “All Google Manual Penalties Explained” by former Google Search Quality team member Kaspar Szymanski.
Navigating the Ever-Changing SEM World
Paid search advertisers face constant changes, with new ad formats, extensions, sophisticated remarketing and retargeting options, and enhanced automation tools. SMX London’s paid search sessions delve into the essentials of creating, testing, and refining paid ads and cover advanced topics like bidding strategies. Discuss pressing SEM issues in sessions such as:
- Effective Paid Search Tactics
- Mastering Testing Techniques
- Enhancing Ad Optimization
- Successful Attribution Across Devices
- Combining Paid Search & Social for Maximum Impact
- Optimizing Conversion Rates
- Advanced Audience Targeting
- Perfecting PPC Strategies
- Precision Targeting with Location-Based Ads
Exciting Keynote: What’s New and Innovative at Google
Google continually launches new products and services benefiting search marketers. Juan Felipe Rincon, Google’s Global Lead on Search Outreach, will present a keynote discussing these innovations and their impact. This includes insights into Accelerated Mobile Pages and the real-time Penguin update.
Get Ready with SMX Boot Camp
New to search marketing? SMX Boot Camp on May 22 is designed to get you up to speed. Gain essential knowledge in:
- Keyword Research & Copywriting Techniques
- Fundamentals of Link Building
- Basics of Paid Search
- Designing Search Engine-Friendly Websites
Take advantage of these workshops with a low-cost SMX Boot Camp ticket.
Engage with Key Search Marketing Challenges
Beyond the art and science of search marketing lies a broader spectrum of online marketing aspects often overlooked but equally vital. Dive deep into specialized topics with single-speaker sessions offering actionable and thought-provoking insights, or revealing unique research outcomes:
- Engaging with Google Analytics
- Expanding Business Globally
- Optimizing for Voice Search & Virtual Assistants
- Creating Quick-Converting Content
- Data-Driven Marketing Tips
- Harnessing Chat Apps & Push Notifications
- Leveraging Online Reviews
- Integrating Cross-Channel Marketing
Elite Programming & Speakers
Over 30 sessions are editorially driven, with speakers selected for their insightful contributions, not purchased spots. Each session is crafted by coordinators collaborating with industry experts to ensure cohesive presentations. This diversity makes the SMX experience enriching for attendees.
Overseeing the editorial aspect of the conference are myself and Danny Sullivan. We’ve been organizing search conferences for over 19 years!
Explore the Expo Hall & Plus Sessions
Connect with numerous SMX London sponsors and exhibitors who have much to offer attendees. Network and gather information on products and services in the Expo Hall open on May 23-24. An Expo+ Pass might suit you if you aim to attend keynotes and explore the hall.
Dive Deeper into Marketing Topics
Arrive a day early for in-depth workshops and training sessions covering internet marketing topics such as:
- Mastering AdWords with Certified Knowledge
- International Search Summit
- SMX Boot Camp
Register for a combined All Access + Workshop pass to save significantly on on-site rates.
I hope this introduction interests you and look forward to seeing you in London. Register now!
— Chris Sherman, SMX Programming Chair
P.S. Consider attending as a team! Each additional attendee from the same company receives significant discounts on Full Conference passes.
